Play For Purpose is a collaboration between three key parties and endorsed by Sport Australia, aiming to raise money for charitable grassroots sporting projects.
50-50 Foundation – an ACNC charity established in 2012 who has operated over 300 charity raffles across Australia. The 50-50 Foundation is the licenced operator of Play For Purpose.
Tabcorp – an ASX50 listed company and licenced operator of lotteries in Australia (excluding Western Australia). Tabcorp will provide the resources and expertise to run Play For Purpose including the technology platform, marketing and guarantee of prizes.
Australian Sports Foundation (ASF) – the only organisation in Australia to have Deductible Gift Recipient status for sports. The ASF will grant the funds raised by raffles to clubs to be used for charitable sport projects linked to those clubs. The only way a club can participate in Play For Purpose is by agreeing to both the terms of the raffle and to the grant conditions which require the funds to be used for the charitable sporting projects.
Sport Australia – is the operating brand name of the Australian Sports Commission (ASC). Sport Australia has endorsed Play For Purpose raffle as a fundraising opportunity for Australian sporting organisations.
Play for Purpose is a not for profit online raffle. Once an NSO or Club signs up, they are given their very own microsite to sell raffle tickets and promote their charitable sporting project.
Supporters can buy $10 tickets. A minimum of $5 from every ticket sold will support sporting projects at their chosen NSO or club.
There are over 7,500 prizes on offer valued at $500,000 – including a top prize of $250,000! It’s the ultimate win-win.
Play For Purpose provides access to a sales and promotional platform, with ability to sell tickets via three online channels. Clubs can also access a broad range of resources to promote and track their fundraising campaign.
The raffle allows for:
- Fundraising for charitable sporting projects
- Free to participate with zero financial risk to NSOs or Clubs
- Reduced time and cost of operating a traditional raffle
- Access to a larger and more exciting prize offering
- Leverage world-class technology and powerful backend computer systems
- Fundraising all year round via regular raffles
- Build, collect and maintain supporter data, building a new and sustainable source of revenue for NSOs and Clubs.
- Benefit from a high % return with a minimum of 50% from every ticket supporting charitable sporting projects.
There are three main channels. The ‘Main’ generic website; the ‘Club’ microsite and the ‘Champion Fundraiser’ microsite.
Play For Purpose represents a new funding stream within the Australian Government’s Sport 2030 Plan and the Sport Investment Framework.
Funds raised for sporting clubs must be used for charitable purposes and will be distributed via the Australian Sports Foundations Charitable Fund (ASFCF) which will assist clubs with offsetting expenditure.