Communicating what you are doing to increase diversity and promote inclusive practices in your sporting organisation is one of the most valuable activities you can do. To do this effectively you need to carefully consider how you communicate internally to members and how you communicate externally to the wider community.
Communication can mean reaching out and engaging with the community to promote awareness of how your organisation is committed to inclusion and how people can be part of your club.
Communicating information to members internally via your website, social media, email, bulletins, etc. is also very important. Your organisation’s website and social media outlets such as Twitter, Facebook, Instagram and YouTube are great ways to tell and show the community your inclusion story and encourage people to become a part of your club.
- You can’t be what you can’t see. Make sure the images and graphics on your website, publications and social media reflect your community.
- Use inclusive language and terminology.
- Ensure your communications are accessible for people with disabilities.
- Open events with an Acknowledgement of Country.
Effective communication and marketing efforts can play a key role in helping organisations increase membership, attract sponsors, increase awareness and support for their brand and contribute to building stronger, healthier communities.