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Corporate structure

Marketing, Customer Insights and Analytics

The Marketing, Customer Insights and Analytics Division is responsible for increasing the impact of Sport Australia through strong community connections and superior customer experience. The division’s mission is to inspire and enable Australia to be the world’s most active sporting nation.

This will be achieved through repositioning Sport Australia as the sector leader; promoting the success and stories of high performance athletes to inspire Australia; connecting with Australians to increase their physical activity; identifying new sources of revenue through partnerships and platforms; and improving decision making for Sport Australia and the sector through data and insights.

The division also directly supports the strategic priorities of the Australian Institute of Sport and Sport Business.

Organisation/Division structure

Marketing, Customer Insights and Analytics
Digital Strategy and Insights
Digital Experience
Digital Sector
Clearinghouse / National Sport Information Centre
Brand Strategy and Partnerships
High Performance and Participation Marketing
Campaign & Industry Marketing
Program Marketing
Strategic Partnerships
Strategic Communications and Media
Site Commercial
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