The Sport Australia Media Awards recognise excellence in sports journalism, broadcasting and production. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the ultimate aim of fostering improved coverage of key issues within sport.
The media awards are the only dedicated sports media awards in Australia. There are multiple categories that enable different media to compete on relative merits. See below for information on the individual categories.
As well as recognising excellence, if COVID-19 travel restrictions allow, the awards provide media representatives with the opportunity to network with peers and key representatives of the sports industry.
Entries for the 2022 Media Awards are expected to open in September 2022.
2021 Media Awards
The Sport Australia Media Awards will be announced in March, 2022 on this page and via the Sport Australia social media channels, with the hashtag #SportAUSMediaAwards. We will return to an in-person presentation dinner for finalists and invited guests if COVID-19 travel restrictions allow.
Lifetime achievement award for sports journalism
This award is for exceptional service to sports journalism over an extended period. The award is given by the Australian Sports Commission Board and is presented to an individual who has made a lengthy, significant and influential contribution to the reporting of Australian sport.
With the 2020 Sport Australia Media Awards announced online last year due to the coronavirus pandemic, ABC commentator Jim Maxwell AM accepted the honour from his home in Sydney’s eastern suburbs – the same lounge room where he called the 2020 Boxing Day Test due to COVID-19 restrictions in place at the time.
A panel comprising representatives from the media, sport and Sport Australia will judge the entries.
With the exception of the Lifetime achievement award for contribution to sports journalism, a minimum four finalists will be selected in each category. The winners will be announced in March 2022, and published on the Sport Australia website. The lifetime achievement award winner is chosen by the Australian Sports Commission board.
Judges will make their decisions based solely on the material provided by entrants. Entrants should not expect feedback from the judging panel about their entry.
Many factors are taken into account, such as (in no specific order):
- use of medium
- news value
- writing and/or editing
- technical excellence
- public benefit
- creative flair.