The Sport Australia Media Awards recognise excellence in sports journalism, broadcasting and production. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the ultimate aim of fostering improved coverage of key issues within sport.
The media awards are the only dedicated sports media awards in Australia. There are multiple categories that enable different media to compete on relative merits.
As well as recognising excellence, the awards provide media representatives with the opportunity to network with peers and key representatives of the sports industry.
- Winners announced: 23-25 February 2021
- Qualifying dates: 18 October 2019 until 30 October 2020
2020 Lifetime achievement award for sports journalism
Announced online this year due to the coronavirus pandemic, ABC commentator Jim Maxwell AM accepted the honour from his home in Sydney’s eastern suburbs – the same lounge room where he called the Boxing Day Test due to COVID-19 restrictions in place at the time.
Having called more than 300 Test matches across his almost 50-year career, Maxwell admits broadcasting from afar wasn’t as good as being there but “to lose patience is to lose the battle, you just have to adjust and get on with it”.
Note: Judges declared and managed any conflict or perceived conflict of interest prior to the panel deliberating over each award category.