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Participation Design Toolkit

Supporting sport organisations to deliver insight-driven and participant-centred plans, products and experiences

The Australian Sports Commission has a vision for Australia to be the most active sporting nation. By creating a positive experience for participants we can drive behaviour change and get more Australians moving more often through sport.

This toolkit will help sports design quality participation experiences and attract and retain more participants. The information, resources and templates will assist sport to develop effective participation plans and co-design participant-centred products and experiences that are informed by market insights and evidence-based approaches.

Play Well

Australian Sport Participation Strategy.

Learn more at playwell.gov.au

Key resources

Many factors impact a participant's sporting experience. Use the participation planning process and product design resources to create experiences that meet participant needs and grow your membership.

Participation planning A guide to undertaking effective, aligned and insight-driven participation planning.
Participation products and experiences A guide to designing participant-centred products and experiences.

Insights and enabling approaches

Use a strong evidence base and best-practice approaches to plan and design participation experiences that are focused on the needs of participants.

Market trends

Key sport market and consumer trends to consider when designing participation offerings
Participation across life stages

Key sport and physical activity participation data and insights to inform offerings across all life stages
Research in sport

In-depth data on sports participation and market insights including AusPlay, Market Segmentation for Sport Participation and Future of Australian Sport
Drivers and barriers of participation

Barriers to sport participation and key factors organisations can address to overcome them
Youth participation

Addressing the decline in sport participation in secondary schools through building sport-in-school partnerships and improving product design and delivery
Physical literacy

Developing knowledge and behaviours that give people the motivation and confidence to enjoy active lifestyles
Inclusive sport

Creating positive, inclusive experiences for everyone who wants to participate
Club Development

Helping sporting clubs improve capability through Sport Australia’s Game Plan.

Key insights from Move It AUS Grant Programs

Work with us

If you are interested in working with the Australian Sports Commission on designing quality sport participation plans, products and experiences, email the Participation Planning team at participation@sportaus.gov.au

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