The sport market is always shifting. Being across trends and considering how they might impact sport participation is an important early step in designing quality plans, products and experiences.
Consider consumer and market trends that impact participation and complement these with your specific sport insights, data and trends to set the scene as you move into participation planning and product design. This provides an opportunity to reflect on your current activities, think creatively and dig down into those that matter most to your sport.
Consumer and market trends to kickstart your thinking include: