Barriers to participation
During the development of the Drivers of Participation, a number of barriers to participation were also identified. These barriers can be overcome by implementing the participation drivers.
The most important driver to consider in overcoming any barrier is the Market Insights driver. It is essential to have a deep understanding of the motivation and needs of your new and existing participant market so that you can be responsive to consumer needs.
Once you have this, specific barriers relating to your participant market can be overcome by implementing the associated Drivers of Participation.