Older adults 55+ years life stage
The older adult life stage consists of two cohorts:
Older adults 55 to 64 years
There is an opportunity for sports to re-engage people who have been sidelined by their busy lives or that of their children. An increased desire to focus on themselves and their health could be used to reset behaviours around physical activity.
Insights to help attract and retain participants
While still being classified as active, the people in this life stage are starting to do less activities.
Active (55-64)
Insights to help retain participants and keep people active
At this life stage the insufficiently active cohort drops below two activities for the first time.Insufficiently active (55-64)
Insights to help acquire and retain participants and get people more active
Inactive populations are not playing sport or staying physically active. Their interest in getting more active is low or they often identify significant barriers to getting active.Inactive (55-64)
Insights to help understand the barriers to participation for inactive people
Older adults 65+ years
With an ageing population, there is an opportunity to provide modified sport participation products and increase the physical activity and social connection of older Australians.
Insights to help attract and retain participants
Active (65+)
Insights to help retain participants and keep people active
Insufficiently active (65+)
Insights to help acquire and retain participants and get people more active
Inactive (65+)
Insights to help understand the barriers to participation for inactive people
The life stages resource uses 2019 data from AusPlay; the Australian sport and physical activity participation survey.